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Metadata and Social Share

This section explains how to manage the metadata and social share items on a page, and are important tools available for you to use for SEO and outreach.

Table of Contents:

  1. How to Update Page SEO Metadata
  2. How to Update Social Share Data for a URL


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How to Update Page SEO Metadata

Metadata is commonly called "data about data" and is a powerful tool when implementing search engine optimizations. Metadata highlights and summarizes the content of your pages and when entered correctly can influence rankings in search engine results pages.

To update the metadata of a page:

  1. Open the Pages application.
  2. Select the page in the content tree.
  3. Click on the Properties tab.
  4. Select Metadata.
  5. Set the following properties:
    1. Page title field: The page title is displayed to users in the header of their browser (or tab) when the page is viewed. Many search engines use this title for the page in their search result lists. The CMS adds the content of this field into the <title> element in the HEAD section of the page's output.
    2. Page description: A brief description of the page and its purpose. The description can be used for SEO purposes and when performing searches on the website. The CMS adds the content of the property as a description meta element in the HEAD section of the page's output. Some search engines index this tag.
    3. Page keywords: Allows you to add meta keywords to the page. The CMS may use this type of metadata if your visitors search the site (e.g., the built-in Smart Search). To add multiple keywords, separate them with commas.
  6. Click Save.
  7. Click Publish.

NOTES:

  • Rise suggests always filling out the following metadata fields:
    • Page Title
    • Page Description
  • If you click the Inherit checkbox, the page will inherit its parent node metadata.
  • Filling out the Page Keywords field is not required, as it is not used consistently by either the internal site search or external search engines.

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How to Update Social Share Data for a URL

You can configure what page title, description, and image displays for social media posts. For each page, you're able to define and optimize what preview data (page title, description, image) displays when a user shares a page URL on social media.

  1. Navigate to the Pages application.
  2. Select the page in the content tree.
  3. Click on the Content tab (if not already selected).
  4. Scroll down to the Social Share Fields (Overrides) section and expand it.
  5. Update the data.
  6. Click the Save button.
  7. Click the Publish button.

Note:

  • By default, the social share preview will display:
    • The page name as the title.
    • An excerpt of the page text as the description.
    • If a social share image is configured, it will be displayed as the preview image.

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